Maná, Fuerza Regida, Alejandro Fernández and Junior H will headline La Onda, a packed two-day festival slated to take place June 1-2, 2024 at the Napa Valley Expo. The festival lineup also includes Farruko, Eslabon Armado, Café Tacvba, Los Ángeles Azules, Mon Laferte and more.
The new festival is the brainchild of Dave Graham‘s Latitude 38 — the Live Nation-backed company that produces the annual award-winning BottleRock festival in Napa — and Maná manager Jason Gardner. Graham, who grew up studying Spanish in school and only speaks Spanish in his home with his children, has long wanted to create an event for Napa Valley’s flourishing Hispanic community, which now makes up 41% of the population in the region.
“About 14 percent of BottleRock attendees are Latino and we’ve been for some time that they we want something for they can call their own,” says Graham, who led the booking efforts in collaboration with Gardner as well as Live Nation’s Jorge Garcia, Manuel Moran and Han Schafer.
La Ondo takes place the weekend following BottleRock and will provide a premium experience with two full days of music; regional Latin cuisine and specialty beverages; elevated, shaded lounges and viewing options; and immersive activations including a relaxing spa, dance club and silent disco.
“Jason kind of took me under his wings, so to speak, and Jorge and Hans and Manuel and those guys really helped me understand La Onda once I described what we wanted to be,” says Graham. “Everything from curat[ing] a lineup the right way to find support with Live Nation and making it feel authentic with the audience. We want the Latino community to feel part of La Onda and celebrated at the festival.”
Weekend/two-day and single-day festival tickets go on sale Friday (Dec. 8) at 10 a.m. PT at LaOndaFest.com. General Admission tickets begin at $169, GA + tickets begin at $219 and VIP tickets begin at $389. Weekend El Mirador tickets begin at $1,199 while weekend Diamante tickets begin at $3,299. Layaway plans for all ticket levels are available at the festival website.
To keep up to date, visit LaOndaFest.com and sign up for text message notifications and/or follow the festival on TikTok, X, Snapchat and Instagram @LaOndaFest.
