It’s part of New York City’s ongoing Vision Zero campaign and warns drivers that “Speeding ruins lives. Slow down.”
The eye catching safety campaign is being unveiled in East New York, Brooklyn, but will also target areas include Bushwick and Canarsie in Brooklyn, Jamaica in Queens, Harlem and Washington Heights in Manhattan, and Hunts Point in the South Bronx.
The plan includes 18 highway billboards and posters on buses and gas stations across the city.
It is the city’s latest attempt to curb the increasing rate of pedestrian deaths around the city.
Officials say 64 pedestrians have been killed this year through April 26, compared to 61 for the same period last year.
As part of Mayor Eric Adams’ $904 million investment in the Streets Master Plan, crews will be implementing hundreds of similar projects across the five boroughs this year, including: safer pedestrian crossings, pedestrian islands, dedicated turn lanes and raised crosswalks.
ALSO READ | Ghost guns: Eyewitness News investigates a growing menace
———-
* Get Eyewitness News Delivered
* More New York City news
* Send us a news tip
* Download the abc7NY app for breaking news alerts
* Follow us on YouTube
Submit a News Tip
Copyright © 2022 WABC-TV. All Rights Reserved.
