Forget Inflation: Amazon, Walmart, Target Get Good Holiday News

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As an individual day, Black Friday has been steadily losing prominence over the past decade.

Retailers start discounting earlier and earlier and the holiday shopping period is more of a rolling one starting in October and ending in December.

Big-box retailers like Walmart  (WMT) – Get Free Report and Target  (TGT) – Get Free Report as well as e-commerce giant Amazon  (AMZN) – Get Free Report have all been competing to get an early start on discounting. By mid-October all three had some form of holiday sales even if the marketing effect of discounts is often much stronger than the actual savings. 

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