Brett Yormark Declares Big 12 is ‘Open for Business’

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Incoming Big 12 commissioner Brett Yormark left little doubt about his overall attitude when it comes to taking over the conference’s leadership in August.

“The Big 12 is open for business,” Yormark said in his introductory press conference on Wednesday at Big 12 Media Days.

“Open for business” means everything, too. Realignment, media rights, sponsorships, along with Name, Image and Likeness (NIL).

But Yormark made it clear he has one overriding priority as he assumes the reins from Bob Bowlsby.

It’s the league’s media rights deal, which is up in 2025.

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